TECHNOLOGY
The stack we run measurement and growth on.
One governed toolchain across the whole engagement, from measurement and performance to pipelines and AI, chosen so data stays first-party, current and trustworthy from collection through to the decision it drives.
THE STACK
Grouped by what it does.
- 01
Data & measurement
The first-party measurement foundation: how events are collected, consented and warehoused.
- GA4
- Google Tag Manager
- Server-side GTM
- Consent Mode v2
- Search Console
- First-party data
- 02
Performance & feeds
The paid-media platforms and the shopping feeds that drive them, across CZ and DACH.
- Google Ads
- Meta Ads
- Sklik
- Performance Max
- Heureka
- Glami
- Zboží.cz
- Google Shopping
- Merchant Center
- Meta CAPI
- 03
Pipelines & warehouse
Where raw events and platform data land, get modelled, and surface as reporting.
- BigQuery
- dbt
- Airbyte
- Kestra
- Looker
- Looker Studio
- SQL
- 04
AI & automation
Our own products and the automation we layer on top of the data stack.
- talkminutes.ai
- LLM
- Agents
- APIs
- Webhooks
- Automation
- Privacy-first
GOOGLE ADS API USAGE
How we use the Google Ads API.
We use the Google Ads API to manage and report on the Google Ads accounts of our clients. All accounts are operated under a single Datastera manager account (MCC), strictly for the work our clients have authorized us to do.
- WHAT FOR
Campaign management & reporting
The API is used for campaign management, optimisation and reporting on client accounts, and for internal tooling that supports that work: building and adjusting campaigns, syncing conversion data, and producing performance reports.
- ACCOUNTS
Managed under one MCC
Every client account we access is linked to our single Google Ads manager account (MCC). We only access accounts a client has explicitly granted us, and only for the duration of that engagement.
- DATA HANDLING
Authorized use only
Google Ads data is used solely to deliver services to the client who owns the account. Data handling respects each client’s authorization and is kept within the agreed scope of work.
- WHAT WE DON’T DO
We do not resell Google data
We do not resell, redistribute, or repackage Google Ads or Google data as a product. The API powers the management and reporting we do for clients. Nothing is sold on to third parties.
Questions about our Google Ads API usage or data handling? Contact us at macas@datastera.com.