USE CASE · REPORTING
Unify PPC reporting into one source of truth.
When Google, Meta and Sklik each report their own numbers and the monthly deck is stitched by hand, nobody trusts the totals. We pipe every channel into BigQuery and Looker: one reconciled view of spend and revenue, refreshed automatically.
THE PROBLEM
Every platform tells a different story, and someone stitches it together by hand.
Google, Meta and Sklik each claim their own conversions, spend lives in four tabs, and someone rebuilds the report in spreadsheets every month. The totals never reconcile, the work is slow, and decisions wait on stale numbers.
We pipe every channel into one warehouse.
Spend and conversions from Google, Meta and Sklik streamed into BigQuery, modelled against one definition of a conversion and reconciled with revenue, then surfaced in Looker: a single, automated source of truth instead of a monthly spreadsheet ritual.
You get one report everyone can trust.
A BigQuery pipeline pulling every channel, a modelled layer where spend and revenue reconcile, and live Looker dashboards that refresh themselves. The monthly stitching is gone and the totals are finally believable.
WHAT WE BUILD
What unified reporting covers.
- 01
Cross-channel ingestion
Spend and conversion data from Google Ads, Meta and Sklik streamed into BigQuery on a schedule: every channel in one place, always current, no manual exports.
- BigQuery
- Google Ads
- Meta
- Sklik
- 02
Modelling & reconciliation
One modelled definition of a conversion and of revenue, so platform numbers reconcile against the warehouse instead of contradicting each other in a spreadsheet.
- dbt
- SQL
- BigQuery
- Reconciliation
- 03
Looker dashboards
Live dashboards wired straight to the modelled layer: blended ROAS, channel breakdowns and revenue, refreshed automatically and shared across the team.
- Looker
- Looker Studio
- BigQuery
- Dashboards
- 04
Automated refresh
Scheduled, observable pipelines that keep the whole thing current, so the report is ready when you open it, without anyone spending a day rebuilding it.
- Kestra
- Scheduling
- Pipelines
- Automation
THE STACK
Tools we build reporting on.
- BigQuery
- dbt
- Looker
- Looker Studio
- Google Ads
- Meta
- Sklik
- Kestra