Why we joined forces
Ad platforms have automated most of the targeting. Performance Max, Advantage+ and TikTok decide who sees an ad, and what they ask from advertisers is creative: lots of it, in every format, for every audience. That is where data-driven marketing kept hitting a wall. We could see exactly which products, audiences and messages perform, but the creative to act on it arrived slowly and in small numbers.
Tesserax solves the other half. From one concept agreed with the client, its AI production system builds hundreds of versions for every channel, product, audience and language, and a creative director checks every batch. The partnership grew organically: our projects kept overlapping, so we decided to work as one team.
What changes for clients
Nothing you already have with Datastera changes: the same people, the same measurement stack and the same campaign management. What is new is a fifth service, AI Creative. We write the creative brief from measured data, Tesserax turns it into a concept and the variants, we launch them in your campaigns and report which creative wins. Those results go straight into the next brief.
Every output goes through a creative director and nothing goes live without your approval.
Who is Tesserax
Tesserax combines media know-how, production craft and AI execution. Tuan Truong Anh brings media and marketing experience, Samuel Sís leads creative direction and Robin Valek runs AI production after years in TV and commercial production.
One roof at Node5
Both teams now share offices at Node5 in Smíchov, Prague. Being in the same room is what makes the loop fast: the brief, the concept, the production and the performance data are discussed at one table, not across a chain of agencies.
Want to see what it would look like for your brand? Start with a small creative pilot and we will scale what works.