PERFORMANCE MARKETING
Paid media that compounds on data you can trust.
We run Google Ads, Meta and Sklik full-funnel, governed by your measurement stack rather than platform-reported vanity numbers, so every koruna is attributed to real revenue and the budget keeps compounding.
HOW WE WORK
Most paid media is optimised against numbers it can't trust.
Each platform claims the same conversion, consent eats 20–40% of the signal, and feeds quietly rot. You scale spend on inflated ROAS and wonder why blended revenue never moves the way the dashboards promise.
We run full-funnel media on governed measurement.
Campaigns built on a clean first-party data stack: server-side conversions feeding Google and Meta, structured feeds across every marketplace, and a single attributed view of spend and revenue. We optimise to the warehouse, not to the platform.
You get media that scales on real revenue.
Structured Google Ads, Meta and Sklik accounts, optimised feeds live across Heureka, Glami, Zboží.cz and Google Shopping, server-side conversion signal, and reporting that reconciles every channel back to revenue.
CAPABILITIES
What this service covers.
- 01
Google Ads
Search, Performance Max and Shopping built around real intent and fed enhanced, server-side conversions, so smart bidding optimises on signal that survives consent.
- Google Ads
- Performance Max
- Search
- Enhanced Conversions
- 02
Meta Ads
Prospecting and retargeting wired to the Conversions API, with creative testing and audience structure that compounds first-party data instead of leaking it to the pixel.
- Meta Ads
- Meta CAPI
- Advantage+
- First-party
- 03
Sklik & Czech market
Sklik search and product campaigns for the Czech market, run with the same measurement discipline as the global platforms, not treated as an afterthought.
- Sklik
- Seznam
- Product ads
- Search
- 04
Shopping feeds
Clean, optimised, rule-driven feeds across Heureka, Glami, Zboží.cz and Google Shopping: titles, attributes and pricing tuned per channel and kept healthy as the catalogue changes.
- Heureka
- Glami
- Zboží.cz
- Google Shopping
- 05
Full-funnel strategy
Demand generation through to capture, mapped to a funnel you can measure, so budget moves to the stages that actually create incremental revenue, not just last-click credit.
- Demand gen
- Retargeting
- Incrementality
- Budget planning
- 06
Conversion & measurement
Server-side conversions, Consent Mode v2 and a tracking plan shared with the data team: the same first-party stack the campaigns optimise against, governed end to end.
- Server-side GTM
- Consent Mode v2
- GA4
- Conversion tracking
THE STACK
Tools we run on.
- Google Ads
- Meta Ads
- Sklik
- Performance Max
- Heureka
- Glami
- Zboží.cz
- Google Shopping
- Meta CAPI
- Server-side GTM
- Consent Mode v2
- GA4