USE CASE · FEEDS
Scale shopping feeds across every marketplace.
Rejected products, stale prices and one-size-fits-all titles quietly cap your Shopping performance. We build clean, rule-driven feeds for Heureka, Glami, Zboží.cz and Google Shopping, optimised per channel and kept healthy as the catalogue grows.
THE PROBLEM
Your feeds are quietly capping Shopping performance.
Products get disapproved, prices and stock lag behind the shop, and the same generic titles go to every channel. The catalogue grows, the feed rots, and Shopping spend underperforms for reasons nobody can see.
We build clean, rule-driven feeds per channel.
One reliable source of product data, transformed by rules into channel-specific feeds: titles, attributes, categories and pricing tuned for Heureka, Glami, Zboží.cz and Google Shopping each, then monitored so disapprovals surface before they cost you.
You get feeds that scale with the catalogue.
Optimised feeds live across every marketplace, a rule layer that handles new products automatically, and monitoring that flags problems early, so Shopping performance keeps pace as the catalogue grows instead of decaying.
WHAT WE MANAGE
What feed scaling covers.
- 01
Heureka & Zboží.cz
Category mapping, parameters and pricing tuned for the Czech comparison engines, focused on the attributes that actually decide visibility and CTR on each.
- Heureka
- Zboží.cz
- Category mapping
- Parameters
- 02
Glami & fashion feeds
Fashion-specific attributes, sizing and imagery shaped for Glami, where the right structured data is the difference between being shown and being invisible.
- Glami
- Fashion
- Attributes
- Imagery
- 03
Google Shopping
A Merchant Center feed built to pass review and win impressions: clean titles, correct GTINs, and the attributes Performance Max actually rewards.
- Google Shopping
- Merchant Center
- GTIN
- Performance Max
- 04
Feed rules & automation
A transformation layer that turns one product source into many optimised feeds, so new products, price changes and stock flow through automatically without manual edits.
- Feed rules
- Automation
- Transformations
- Sync
THE STACK
Tools we manage feeds with.
- Heureka
- Zboží.cz
- Glami
- Google Shopping
- Merchant Center
- Feed rules
- GTIN
- Performance Max