WORK
Performance and data, for brands that have to get it right.
A selection of the work we do, from a global tech brand to multi-brand e-commerce groups and our own AI product. Qualitative by design: we show the problem, what we built, and the scope. No vanity numbers.
CASE STUDIES
- SEO & ANALYTICS
Bitcoin mining · international tech brand
A global Bitcoin-mining brand with deep technical content needed organic visibility and measurement that could keep up with an international, developer-heavy audience.
We run SEO and the analytics foundation underneath it: technical and content SEO paired with a measurement setup that makes organic performance legible across markets.
SEO · GA4 · Measurement - PERFORMANCE & DATA
Multi-brand e-commerce group
A multi-brand sporting-goods group running across several stores and channels, where feeds, paid media, and reporting had to stay consistent brand to brand.
We own performance and data across the group: shopping feeds for Heureka, Glami and Zboží, and a GA4 + BigQuery layer that unifies measurement across every brand.
Heureka · Glami · Zboží feeds · GA4 · BigQuery - FEEDS · PPC · MEASUREMENT
National furniture e-commerce
A national furniture retailer with a large catalogue needed feed quality, paid acquisition, and measurement to work as one system rather than three disconnected efforts.
We manage product feeds, PPC, and the measurement that ties them together, so spend, catalogue, and reporting move in step.
Feeds · PPC · GA4 - WEB · PPC · ANALYTICS
Booking business
A booking-driven business needed a conversion-focused web presence and paid media that could be measured against actual bookings rather than clicks.
We built a conversion-focused website and run PPC with GA wired to the booking flow, so every campaign is judged on the outcomes that matter.
Web · PPC · GA - WEB · CONTENT · SEO
IP-law firm
An intellectual-property law firm needed a multilingual web presence and content that earns trust and generates qualified leads in a specialised field.
We delivered the web and the content/SEO behind it: multilingual, lead-generation focused, and built to read as credibly as the practice itself.
Web · SEO · i18n · Lead-gen - FEEDS · DYNAMIC ADS
Travel agency
A travel agency with a constantly changing inventory of trips needed performance marketing that could follow the catalogue in real time.
We run feed-driven performance and dynamic ads off the live travel catalogue, so the right trips reach the right audiences as availability shifts.
Feeds · Dynamic ads · Performance - AI PRODUCT · END-TO-END OUR PRODUCT
Datastera’s own AI product
We wanted a privacy-first AI product we fully control, covering everything from data handling to the front end, and working proof that we build as well as advise.
We built talkminutes.ai in-house, end to end: a privacy-first AI product where we own the product, the data pipeline, and the go-to-market.
AI · Privacy-first · Built in-house