DATA & ANALYTICS
The measurement foundation your marketing should run on.
We build the first-party measurement stack underneath your performance marketing: GA4 done properly, server-side tracking, BigQuery, dbt and Looker. Every channel is measured, attributed, and trustworthy enough to spend against.
HOW WE WORK
Most measurement quietly breaks, and nobody notices.
Consent banners drop 20–40% of conversions, GA4 is set up on defaults, and ad platforms each report their own inflated numbers. You end up optimising paid media against data you can't actually trust.
We rebuild it as a proper first-party data stack.
A clean GA4 implementation, server-side tracking through a server GTM container, and durable first-party event collection that survives consent and ad-blockers. Raw events land in BigQuery, get modelled in dbt, and surface in Looker: one governed pipeline, end to end.
You get measurement you can spend against.
A documented tracking plan, a live server-side setup, a BigQuery + dbt pipeline, and the dashboards that turn it into decisions, plus the attribution view that finally reconciles spend with revenue across every channel.
CAPABILITIES
What this service covers.
- 01
GA4 implementation & audit
A correct GA4 setup from the data layer up: events, conversions, custom dimensions, and a tracking plan your whole team can read. We audit what exists before we touch it.
- GA4
- Google Tag Manager
- Data layer
- Consent Mode v2
- 02
Server-side tracking
A server-side GTM container that recovers consent-lost conversions and feeds clean, first-party events to the ad platforms: Meta CAPI, Google Enhanced Conversions, and the rest.
- Server-side GTM
- Meta CAPI
- Enhanced Conversions
- First-party
- 03
Data warehouse & pipelines
Raw events and platform exports streamed into BigQuery and synced with Airbyte, then orchestrated as scheduled, observable pipelines so the warehouse is always current.
- BigQuery
- Airbyte
- Kestra
- GA4 BigQuery export
- 04
Modelling & transformation
Versioned, tested dbt models that turn raw events into a clean, governed reporting layer: one definition of a conversion, a session, and revenue that everyone shares.
- dbt
- SQL
- BigQuery
- Data tests
- 05
Reporting & dashboards
Looker dashboards and Search Console reporting wired straight to the warehouse, so the numbers in the room match the numbers in the pipeline, with no spreadsheet reconciliation.
- Looker
- Looker Studio
- Search Console
- BigQuery
- 06
Consent & first-party data
Consent Mode v2, first-party identifiers, and a data-collection design that stays compliant and durable as third-party cookies and ad-blockers keep eroding signal.
- Consent Mode v2
- First-party data
- GDPR
- Server-side
THE STACK
Tools we build on.
- GA4
- Google Tag Manager
- Server-side GTM
- BigQuery
- dbt
- Airbyte
- Kestra
- Looker
- Looker Studio
- Search Console
- Consent Mode v2
- Meta CAPI