USE CASE · FIX TRACKING
Fix broken conversion tracking.
If your GA4 numbers don’t match the platforms, conversions vanish after the consent banner, or nobody trusts the reports, your tracking is broken. We audit it, find what’s leaking, and rebuild it so the data is trustworthy again.
THE PROBLEM
Your conversions are leaking and the numbers don’t add up.
Consent Mode is misconfigured, duplicate or missing tags inflate or drop conversions, and GA4 reports something different from Google Ads and Meta. You’re making budget decisions on data you privately don’t trust.
We audit every tag, then rebuild what’s broken.
A full conversion-tracking audit: every tag, trigger, conversion and Consent Mode v2 setting checked against a clean tracking plan. We fix the data layer, deduplicate conversions, and reconcile GA4 with the ad platforms.
You get conversions you can trust again.
A documented tracking plan, a corrected GA4 and tag setup, Consent Mode v2 configured right, and reporting where the numbers finally reconcile. That’s the foundation everything else can safely run on.
WHAT WE CHECK
What a tracking fix covers.
- 01
Conversion tracking audit
Every conversion traced from the data layer to the platform, finding the duplicates, the misfires, and the events that silently stopped firing months ago.
- GA4
- Google Tag Manager
- Conversion tracking
- Audit
- 02
Consent Mode v2
Consent Mode configured the way Google actually intends, so you stay compliant and recover the modelled conversions a misconfigured banner throws away.
- Consent Mode v2
- CMP
- GDPR
- Modelling
- 03
Data layer & tags
A clean, documented data layer and a tag setup rebuilt around it. No more copy-pasted tags firing twice or reading the wrong values.
- Data layer
- GTM
- dataLayer spec
- QA
- 04
Platform reconciliation
GA4, Google Ads and Meta reconciled against one definition of a conversion, so the numbers in every report finally tell the same story.
- GA4
- Google Ads
- Meta
- Reconciliation
THE STACK
Tools we use to fix it.
- GA4
- Google Tag Manager
- Consent Mode v2
- Data layer
- Google Ads
- Meta CAPI
- Server-side GTM
- GDPR