AI CREATIVE · WITH TESSERAX
Creative at the speed of your data.
Together with our partner Tesserax we turn one approved concept into hundreds of ad variants for every channel, product, audience and language. We measure and run the media, Tesserax directs and produces the creative, and performance data feeds the next brief.
HOW IT WORKS
The platforms automated targeting. Creative is the lever left.
Performance Max, Advantage+ and TikTok decide who sees an ad. What they need from you is volume and variety: a version for every placement, audience angle and campaign moment. Most teams ship a few creatives a month, so the algorithm learns on far too little.
Data writes the brief. AI multiplies the idea.
We start from what the numbers say: which products, audiences and messages drive revenue. Tesserax turns that into one concept you approve, then its AI production system builds the variants. A creative director checks every batch and nothing goes live without your OK.
Variants that go live, and learn.
Ready-to-run creative sets in every format the channels ask for, launched in your campaigns and measured on the same first-party data. Winning angles feed the next concept, weak ones are retired fast.
CAPABILITIES
What this service covers.
- 01
Data-led creative brief
We read your measurement and campaign data to find the products, audiences and messages worth producing for, and turn them into a brief the creative team can act on.
- GA4
- BigQuery
- Ads data
- Audiences
- 02
Concept and creative direction
Tesserax develops one strong concept with your team. Every variant comes from that idea, so the brand stays consistent even at high volume.
- Concept
- Art direction
- Brand voice
- 03
AI production at scale
Tesserax’s production system turns the approved concept into hundreds of versions for every product, audience angle, placement and language.
- AI production
- Variants
- Localisation
- 04
Launch and creative testing
We put the variants live in your campaigns, structure the tests and report which creative wins, by channel and by audience.
- Google Ads
- Meta
- TikTok
- A/B tests
FORMATS & CHANNELS
Every channel gets its own cut.
- 9:16 TikTok · Reels
- 4:5 Meta feed
- 1:1 Product ads
- 16:9 YouTube · PMax
- Performance Max
- Meta Advantage+
- TikTok
- YouTube
- Display
- CZ · SK · DE · EN
THE PARTNERSHIP
Two teams under one roof at Node5.
The partnership grew organically. Our data-driven marketing and Tesserax’s scalable AI creative kept meeting on the same projects, so we joined forces. Today we share offices at Node5 in Smíchov, Prague, and work as one team for clients who want data, media and creative together.
tesserax.co
Datastera
Data, media, measurement
- Measurement and analytics
- Data-led creative brief
- Campaign management
- Testing and reporting
Tesserax
Creative direction, AI production
- Concept with your team
- Creative direction
- AI production system
- Quality check before approval
Datastera s.r.o. and Tesserax are independent companies working in partnership.